How do school pupils really feel about volunteering for a charity?

Commissioned by the British Heart Foundation, the insight team here at Force-7 undertook a piece of national research looking at young people’s attitudes towards volunteering with a charity.

In a report presented to the Youth Education Team, we challenged what the “typical” volunteer would look like, building up a range of volunteer profiles, identifying the motives and barriers to volunteering and truly unpicking what volunteering means to young people.

The final phase of the research looked more specifically at young people’s attitudes towards the British Heart Foundation and how they should recruit young volunteers.