Could you put a friend under pressure?

The British Red Cross needed to make first aid skills appeal to the younger generation. But how?

Force-7 got our showbiz caps on and went all out, taking control of every element from model scouting and location sourcing, to SFX makeup and intensive photoshoot management.

The amount of work involved during a photoshoot can be huge. It’s not a case of point and click; you need every aspect to be perfect. From the precise poses and expressions of the models, to the lighting, composition and overall style, everything needs to be perfect before progressing to the design phase.

Following this process, Force-7 delivered a relevant, informative and impactful poster design that perfectly promoted the importance of first aid to the target audience.