From sweetcorn to morph suit in a matter of minutes

With such iconic branding behind the national Change4Life campaign, we knew that any on-the-ground activation had to mirror the bold simplicity of the TV adverts… bring on the morphsuits!

We used eye-catching full body Lycra morphsuits to recreate the plasticine characters. Supported by a giant sweetcorn, a multipurpose Change4Life vehicle, a Nintendo Wii and live cookery demonstration, we promoted healthy living to the masses as part of a vibrant roadshow.

This successful activation built on the activity being delivered across other channels and resulted in significant grass-roots uptake of the available resources.