Diving in at the deep end

The Deep, the world’s only submarium that hosts thousands of fascinating sea creatures, needed to turn their engagement from a trickle to a flood.

By studying their brand and discussing ways in which it could be strengthened, the Force-7 design team created really quite striking materials. These needed to appeal to a wide audience, from the fervent marine biologist to the family with free time at the weekend, so visuals were created that would drive visitors through the doors.

Social media training was also delivered to the staff, which has led to their channels becoming highly visual, informative and friendly, with large amounts of public interaction.