Tackling emergencies as a team

Sometimes the police, fire service, health services and council are seen as very separate organisations, but in an emergency they all work together and need the support and engagement of local residents.

Force-7 created four giant characters to represent the different arms of the emergency services, and a fun and informative campaign called Expect the Unexpected was taken to major events to engage young families on the importance of understanding how it all works.

By making the whole campaign visual, friendly and highly interactive, families learnt the key facts and were given the opportunity to ask questions, all of which was easy to remember because of the bright and cheerful approach.