Your 1st Choice!

Hull College wanted to show the region which higher education institution was Number 1, so Force-7 was given the exciting challenge of raising awareness in a fresh way that would appeal to the young generation.

Working in partnership with Bluestorm to promote Hull College across its Hull, Harrogate and Goole sites, this campaign grabbed young people’s attention through everything from street teams using iPads, to a huge inflatable Number 1 covered in student photographs. On top of this was a popular competition, media bikes ridden through the streets to turn as many eyes as possible, and large foam fingers given out to the public at local festivals.

The result was a huge visual presence and high level of engagement, with Hull College receiving large amounts of digital interaction, especially through Facebook tagging.