GCSE results day guerrilla ice cream stunt

It was the day that many students dread, so we took an ice cream van to secondary schools to put smiles on their faces, all while promoting FE and HE.

Delivered in partnership with Bluestorm, the ice cream van was an eye-catching flash stunt that gave them a treat for the taste buds and food for thought. Acting as brand activation, its team engaged potential students in conversations about further education and higher education, also making sure to celebrate the individual students’ results, complete with a chocolate flake!