Helping young people keep it clean

Keep Britain Tidy receives most of its support from those aged 25 and over, so we were commissioned to research perceptions amongst 17-24 year olds.

Force-7 employed a wide range of research methods in order to gain a detailed insight into perceptions of KBT and what would be required to make it a more appealing cause to young people. This took the form of an online survey with 800 respondents, face-to-face interviews with 240 respondents, four focus groups, eight workshops, and a range of depth interviews with different demographic segments.

This quantitative and qualitative data was used by KBT to determine how their marketing strategy should be taken forward.