You can hold focus group after focus group and come to the same conclusions about sex – that is unless you facilitate those focus groups with a researcher who young people can relate to and will trust enough to provide a more open and frank representative of their views on sex. That’s where Force-7 comes in!
As part of a social marketing initiative for the NHS, Force-7 undertook a study into young people’s attitudes and perceptions towards sex. The focus, however, was not on churning out the same old data, but seeing if theirs were issues that would not normally be discussed openly due to embarrassment.
Through interactive workshops, we produced a report that really does scratch beneath the surface, drawing on real life case studies and eye-opening transcripts to present a very different picture of sex through the eyes of the younger generation.