When Wowcher told us they were dipping their toe for the first time into the world of student marketing, we knew we were up for an adventure of freshers fairs, data capture and thousands of freebies. We loved it!
The Force-7 student roadshow team toured up and down the UK, hunting out energised and engaged students who would benefit from the Wowcher proposition.
Force-7 took care of most aspects of the activation, from the promotional staff to the logistics of delivering activities at ten universities. Armed with iPads, a skydiving experience and plenty of goodies, the team signed up 6,000 students to the site over sixteen events.