Putting bums on seats!

Each year, YTR receives over 200,000 visitors, so they needed their website to provide an effective first port of call.

Force-7 created a website that integrates reviews, multimedia content and show information, offering a strong, visually dynamic and responsive experience for every visitor. Meanwhile, the ability to hide shows until a new season launches means that everything can be ready to go live at the click of a button.

The incorporation of Facebook Connect further increases the audience interaction, whilst the displaying their Twitter feed, an easy to use show diary, and simple steps for joining the mailing list and booking tickets all mean that York Theatre Royal never miss a trick when it comes to online interaction, information delivery and performance promotion.